OUTBOUND STRATEGY
A structured, data-driven outbound sales motion built to create consistent, predictable pipeline for HIP Creative and Neon Canvas — independent of inbound lead volume.
Director of Sales: Taylor Johnson · v1.0 · March 2026
EXECUTIVE SUMMARY
The ION Outbound Initiative is a structured, data-driven outbound sales motion built to create consistent, predictable pipeline for both HIP Creative and Neon Canvas — independent of inbound lead volume.
"We're targeting $70K in new MRR. Outbound is what makes that number consistent every month, not just when conditions are right."
THE OPPORTUNITY
Private practice orthodontists in the US
Private practice dental offices in the US
The vast majority have never been contacted by HIP Creative or Neon Canvas. Private practices are actively seeking patient acquisition and marketing solutions.
THE $70K MRR GOAL
HIP CREATIVE
$50K MRR target
Full-service growth partner — PARF® marketing, software, and training
NEON CANVAS
$20K MRR target
Boutique digital marketing — web, SEO, social, ads, branding
"The $50K/$20K split is a target, not a rule — if Neon does $30K and HIP does $40K, we still hit $70K and that works."
MARKETING INTEGRATION
Marketing and outbound are most powerful when they're reinforcing the same message at the same time.
Practices in investment mindset — decision makers spending on their business
Orthodontic starts spike — practices feeling competitive pressure
Doctors evaluating partners and budgets for the coming year
Practices energized and evaluating new partners
OWNERSHIP & ACCOUNTABILITY
| AREA | OWNER |
|---|---|
| Weekly lead assignment | Taylor Johnson |
| SDR performance & coaching | Taylor Johnson |
| HubSpot architecture & data integrity | Taylor Johnson + Rev Ops |
| TAM build & enrichment | Kathleen (Herringbone) |
| Sequence design & approval | Taylor Johnson |
| A/B test decisions | Taylor Johnson |
| Creative assets | Creative Team |
| Monthly leadership reporting | Taylor Johnson |
| Strategic oversight | Luke Infinger |