IONTRAINING
ION Sales Team

ION Sales Training Portal

MASTER THE
PLAYBOOK

The ARE UNICORN Framework is your complete system for sales excellence. From pre-call preparation to closing, this is how champions sell.

"The winner is 3-4% better than the others. Yet they make 10x the income." — Brian Tracy

SELECT YOUR POSITION

CHOOSE YOUR TRACK

SDR Track
APPOINTMENT SETTERS

SDR TRACK

Master the art of cold outreach, pattern interrupts, and booking qualified demos. Learn the scripts and psychological anchors that turn cold calls into warm conversations.

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Closer Track
DEMO & CLOSE

CLOSER TRACK

Run demos that close. Master the UNICORN framework, see/hear/feel technique, conditional closes, and outcome dovetailing to sign new clients.

START TRAINING

PART 1 — PRE-CALL PREPARATION

THE ARE RITUAL

Before you ever pick up the phone or walk into a meeting, you need to be ready. ARE is your pre-call ritual that ensures you show up at your best.

PART 2 — IN-CALL EXECUTION

THE UNICORN FRAMEWORK

Your mnemonic device for the complete sales call. Each letter represents a critical element that creates a natural flow from discovery to close.

THE GOLDEN RULE

Mirror their vocabulary. Use their words, not yours.

If they say "case acceptance," you say "case acceptance" — not "close rate." If they say "starts," you say "starts" — not "new patients."